DESMOND AND MOLLY JONES

THIS BLOG HAS BEEN A NICE LITTLE SOCIAL EXPERIMENT IN THE STUDY OF "GOOD BUSINESS" - THE ICED COFFEES HAVE MERELY BEEN THE VEHICLE IN WHICH TO EXPLORE "THE BUSINESS OF ENTERPRISE" - HOW IS THE CUSTOMER PERCEIVED?, THE VALUE PROPOSITION, THE NICHE, THE VISION, ETHICACY AND THE LOVE MARK.

SO AS A CUSTOMER WHY DO I KEEP RETURNING TO DESMOND AND MOLLY JONES?

TO COIN A PHRASE FROM A WANKY ART DIRECTOR I ONCE MET - "IT'S THE VIBE"

THE FIT OUT IS GROOVY, THE STAFF ARE LEFT-OF-CENTRE AND THE FOOD HAS KNOCK-YER-SOX-OFF FLAVOUR!

AS FAR AS COMPARING ONE ICED COFFEE TO ANOTHER, I'VE HAD A FEW DISCUSSIONS WITH BARISTA'S ABOUT THE DEFINITION OF AN ICED COFFEE.

• THERE ARE THE PURISTS (GOOD COFFEE, ICE)
• THE TRADITIONALISTS (COFFEE, MILK, ICE CREAM, AND SOMETIMES ICE)
• THE BOGANS (WITH WHIPPED CREAM ON TOP)
• AND THEN THERE IS DESMOND AND MOLLY JONES. IF YOU KNOW GOOD BUSINESS THEN YOU KNOW THAT THE BEST CATEGORY TO BE IN IS THE CATEGORY NO ONE ELSE IS IN.

THIS LATEST ICED COFFEE CAME CLOSE TO "DESSERT" BUT BY GOD IT WAS GOOD!

STRONG HEARTY COFFEE, CAFE GELATO, DREAMY CHOCOLATE MOUSSE, COLD MILK AND VIOLET CRUMBLE! IF LOOKS COULD KILL!

(UNFORTUNATELY D&MJ ARE STILL ADDING THIS (GORGEOUS) DOLLOP OF CREAM INTO THE CONCOCTION AND I JUST THINK IT'S OVERKILL. SAVE THIS FOR THE LEMON TART!)

THE PURISTS WOULD BE SHAKING THEIR HEADS, THE TRADITIONALISTS WOULD BE WONDERING WHAT THE FUSS IS ABOUT AND THE BOGANS, WELL, THEY'LL BE REPLICATING THIS NEXT YEAR.

FROM A BUSINESS POINT OF VIEW D&MJONES TICKS A BOX FOR STICKING IT TO THE MAN!

615 STANLEY ST WOOLLOONGABBA

Rating 9

DESMOND AND MOLLY - PLS NO CREAM!

WE JUST HAD TO RETURN TO OUR FAVOURITE ICED COFFEE NICHE. WE'D BEEN DREAMING ABOUT THESE ICED COFFEES SINCE OUR LAST VISIT (AND 9/10 SCORE).

THIS TIME WAS NEARLY AS GOOD BUT UNFORTUNATELY THE GOURMET EXPRESSO ICE CREAM THAT WE'D FOUND IN THE BOTTOM LAST TIME - WAS GONE! (GASP)

REPLACED BY A GENEROUS SCOOP OF DOUBLE CREAM. THIS WAS JUST A LITTLE TOO OVER-THE-TOP FOR US. BRING BACK THE ICE CREAM - DITCH THE CREAM (EVEN THOUGH IT WAS THE FINEST QUALITY)

STILL BRISBANE'S TOP PLACE TO GO TO HAVE YUMMY FOOD IN HIP SURROUNDINGS

Desmond and Molly Jones - 615 Stanley St Woolloongabba

Rating - 8

PEARL

This is one of my most Favourite places in Brisbane. I love it's dark coolness inside, its exposed brick, amazing menu and the jaw-dropping goodies sitting on cake plates on the counter.

I also like that for lunch and dinner their BYO policy is that if you take your empties home with you there's no corkage charged!

You must must must visit this little cutie.

Now to the Iced Coffee. Big Disappointment. The milk was room temperature. The coffee flavour was OK. I think Pearl can do much better than this. (Remembering that the Barista's across the street at Crosstown Eating House are refusing to serve any coffee with milk. Pearl has an opportunity to do milk based coffees which are remarkable and draw you away from the black coffee brigade across the way)

Rating - 6