Jun 9, 2009

ALBERTO'S SHOT - WEST END


ALBERTO'S SHOT WOULD HAVE TO BE OUR CLOSEST COFFEE SHOP
I LOVE THE FACT THAT HE'S POSITIONED HIMSELF IN A NICHE AREA - A BLUE OCEAN STRATEGY - CLOSE TO THE CITY CAT STOP AND ORLEIGH PARK AT WEST END BUT FAR ENOUGH AWAY FROM THE COMPETITION IN BOUNDARY ST AND HARDGRAVE RD. PLUS HE'S JUST TYPICALLY AN ARROGANT ITALIAN. WE WOULDN'T WANT IT ANY OTHER WAY. (Post Note - His staff are just rude in their attempt to be funny. Cut the crap guys and just make the coffee!)
I FIRST MET ALBERTO WHEN HE WAS WORKING AT CIBO WEST END - AHA! THE LINK - THE TOP RATED ICED COFFEE PLACE ON THIS BLOG. SO HOW DID ALBERTO'S ICED COFFEE STACK UP?
I'M NOT SURE WHETHER IT WAS A VEEEERY STRONG SHOT OF COFFEE OR THE COFFEE HAD BEEN BURNT WHEN ROASTED (YES IGNORANT AREN'T I?) BUT THIS ICED COFFEE HAD A VERY BITTER TASTE. I DON'T USUALLY LOOK FOR SUGAR WHEN I TAKE AN ICED COFFEE BUT THIS ONE HAD ME PLEADING FOR SOME RELIEF FROM THE BITTERNESS. ICE CREAM - THE USUAL & NO ICE - GOOD! TAKE-AWAY PRESENTATION - PAPER CUP, BETTER THAN PLASTIC
RATING 6.5

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